

CMR Surgical just launched its Versius Plus robotic system in the U.S., taking direct aim at Intuitive Surgical's $10 billion empire. With modular arms that roll between operating rooms and $1.4 billion in funding, this UK challenger is betting that hospitals are ready for a more flexible (and potentially cheaper) alternative.
Imagine buying a printer that only works in one room, costs a fortune, and locks you into its proprietary ink cartridges forever. Now imagine someone walks in with a portable printer you can roll between offices, and it uses cheaper ink.
That's basically what just happened in the $10 billion surgical robotics market.
CMR Surgical, a UK-based surgical robotics company, formally introduced its Versius Plus system to U.S. surgeons on March 26. The announcement came at the SAGES 2026 Annual Meeting in Tampa, and it marks the company's entry into the single biggest robotic surgery market on the planet.
The target on their back? Intuitive Surgical, the company whose da Vinci robot has dominated operating rooms for over two decades. Intuitive controls an estimated 60%+ of the global robotic surgery market and has installed more than 11,100 systems worldwide. They pulled in $10.1 billion in revenue last year alone, a 21% jump from 2024.
Going after that kind of incumbent takes either supreme confidence or a death wish. CMR is betting on confidence, backed by approximately $1.32 billion in total funding and a $3 billion valuation from its 2021 Series D round.
The da Vinci system is brilliant. It's also enormous, expensive, and bolted to one operating room like a grand piano. Once a hospital installs it, that OR basically becomes "the robot room." The system stays put.
Versius takes the opposite approach. Its modular robotic arms are independent units that can be wheeled between operating rooms, departments, or even different facilities. Think of it like the difference between a desktop computer and a laptop: same basic function, wildly different flexibility.
The console design tells you a lot about the philosophy, too. Da Vinci's surgeon console is enclosed, almost like a cockpit. Versius uses an open console that lets the surgeon stay in visual and verbal contact with the rest of the team. It's a subtle distinction that could matter a lot during a procedure where communication saves lives.

The FDA approved Rocket Pharma's gene therapy Kresladi for a rare immune disorder that kills 75% of untreated kids before age two. The twist: the agency had already rejected it twice, and the drug's clinical results were never the problem.


Join thousands of biotech professionals who start their day with our free, daily briefing.
Versius Plus also comes with integrated real-time fluorescence imaging (a technology that uses near-infrared light to help surgeons see blood flow and tissue structures) and digital tools for tracking efficiency. The Versius Connect app lets surgical teams log procedures and review performance data, essentially turning each operation into a learning opportunity.
The Versius Plus received FDA 510(k) clearance in December 2025 for cholecystectomy, which is the medical term for gallbladder removal, in adults aged 22 and older. That follows an earlier FDA authorization for the original Versius system in October 2024.
One approved procedure might sound limited, and it is. Intuitive's da Vinci platform is cleared for a wide range of surgeries across multiple specialties. But CMR is playing the long game. Globally, Versius has already been used in over 45,000 procedures across colorectal, urologic, gynecologic, thoracic, and general surgery. The company plans to pursue additional U.S. indications through partnerships with hospitals and ambulatory surgery centers.
CEO Massimiliano Colella called the U.S. launch a "watershed moment" for the company. Chris O'Hara, CMR's U.S. President and General Manager, emphasized plans to partner with "forward-thinking health systems" as the company builds its American footprint.
CMR isn't going to outspend Intuitive. That's not the play. Instead, they're betting that hospitals are tired of the da Vinci model's rigidity.
Consider the economics of how Intuitive makes money. Roughly 81% of the company's income comes from services and accessory sales, not the robots themselves. It's the razor-and-blade model: sell the handle cheap, make a killing on cartridges. Once a hospital trains its surgeons on da Vinci, buys the instruments, and builds workflows around the system, switching costs become enormous. That ecosystem lock-in is Intuitive's deepest moat.
Versius's portability could be the crack in that wall. A single modular system serving multiple ORs means higher utilization rates and, theoretically, better return on investment. Smaller hospitals and ambulatory surgery centers that couldn't justify dedicating an entire operating room to a robot might find Versius a more practical option. CMR hasn't disclosed specific pricing, but the company has consistently emphasized "economic advantages" through its flexible deployment model.
Notably, CMR reportedly delayed its U.S. launch by a year to refine the Versius Plus platform, choosing to get the product right rather than rush into battle unprepared.
CMR isn't the only challenger circling Intuitive. Medtronic's Hugo system recently received FDA approval and has started performing surgeries in the U.S. Johnson & Johnson is developing its Ottava platform, targeting modularity and cost-efficiency. The surgical robotics market, projected to reach anywhere from $27 billion to $50 billion by the early-to-mid 2030s depending on the estimate, is attracting serious players who smell opportunity.
Intuitive isn't sitting still, either. The company installed 532 new systems in Q4 2025 alone and saw global procedure volumes grow approximately 18% year-over-year. Management expects procedure growth of 13% to 15% in 2026, a slight deceleration but still impressive for a company of its size.
Let's be honest: unseating Intuitive Surgical is one of the hardest jobs in all of medtech. The installed base is massive, the surgeon training ecosystem is deep, and the recurring revenue model makes customers sticky. It's like trying to convince an entire city to switch from iPhones to Android when every app, accessory, and habit is built around Apple.
But CMR doesn't need to "win" in the traditional sense. They don't need to topple Intuitive; they need to capture the margins. Every hospital that couldn't previously afford robotic surgery, every ambulatory center looking for flexibility, every health system frustrated by OR scheduling bottlenecks around a single fixed robot: that's CMR's addressable market.
With over $1.3 billion raised (including a $200 million+ round in April 2025 specifically earmarked for U.S. commercialization), backing from heavyweights like SoftBank Vision Fund 2, GE Healthcare, and Lightrock, and a product that's already the second most widely used robotic platform globally, CMR has more than a prayer.
The real question isn't whether CMR can compete. It's whether the U.S. healthcare system, famously resistant to change, will give the new robot a fair shot. The next 18 months will tell us everything.
Novartis is dropping up to $2 billion on a Phase 1 startup called Excellergy to build a successor to Xolair, its $4.4 billion allergy juggernaut. With biosimilars closing in, it's the most expensive insurance policy in pharma.