

J&J's blockbuster immunology drug Stelara saw its Q2 revenue plunge 43% as biosimilar copycats flooded the market. But somehow the company posted record pharma sales and sent the stock soaring. Here's how they pulled it off.
Two years ago, Stelara was Johnson & Johnson's crown jewel. The immunology blockbuster pulled in nearly $11 billion in 2023, treating everything from psoriasis to Crohn's disease. It was the kind of drug that funds entire R&D pipelines by itself.
Now it's bleeding out. J&J reported Q2 2026 results showing Stelara revenue of roughly $1.7 billion, a 43% drop compared to the same quarter last year. For context, that's like watching a restaurant go from packed every night to half-empty in the span of a year.
The culprit? Biosimilars. Lots of them.
Biosimilars are essentially generic versions of biologic drugs. They're not identical copies (biologics are too complex for that), but they're close enough that regulators approve them as interchangeable. And once the floodgates open, prices crater fast.
For Stelara, the floodgates didn't just open; they blew off the hinges. After U.S. patent exclusivity ended in 2025, eight or more interchangeable biosimilars hit the market within months. Amgen's Wezlana launched first in January 2025, followed quickly by versions from Teva, Sandoz, Celltrion, Biocon, and others.
The pricing war has been brutal. Some biosimilars entered the market with discounts as high as 85% off Stelara's list price. Pharmacy benefit managers (the middlemen who decide which drugs get covered) pounced on those savings, steering patients toward cheaper alternatives through formulary changes.
The result: a once-$11 billion franchise is on pace to shrink to roughly $3 billion by 2027, according to industry forecasts.
In pharma, a "patent cliff" is what happens when a blockbuster drug loses its legal protection. Revenue doesn't trickle away; it falls off a ledge. Stelara's cliff has been visible on the horizon for years, and J&J has been preparing accordingly.
The playbook looks something like this: accept the Stelara losses, then replace them with newer drugs that still have patent protection. Think of it as selling your aging starter home and moving into two newer properties simultaneously.

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The first replacement is Tremfya (guselkumab), J&J's next-generation immunology drug. Tremfya treats many of the same conditions as Stelara, including psoriasis, psoriatic arthritis, Crohn's disease, and ulcerative colitis. It posted Q1 2026 sales of $1.6 billion, up a staggering 64% year over year. Analysts project Tremfya could eventually reach $6 to $9 billion in peak annual sales.
The second replacement is nipocalimab (branded as Imaavy), an antibody approved for generalized myasthenia gravis. J&J has FDA Fast Track designations for nipocalimab across lupus, rare blood disorders, and neurological conditions, with a Phase 3 trial underway in lupus, projecting over $5 billion in peak sales. That kind of multi-indication reach gives it "pipeline-in-a-product" status: one drug, many markets.
Here's what makes this story unusual. Most companies stumble when their biggest drug falls off a cliff. J&J somehow didn't.
Despite Stelara's 43% nosedive, J&J's pharmaceutical division continued to post strong results. After Q1 2026, management raised full-year guidance.
CEO Joaquin Duato made a bold claim: no other healthcare company has grown through the first-year loss of exclusivity on a multibillion-dollar product like Stelara. Whether that's technically true is debatable, but the numbers lend credibility. Strip out Stelara entirely, and J&J's portfolio was growing at a double-digit rate.
Zacks maintained a Hold rating but revised earnings estimates upward for 2025 and 2026.
Stelara's decline is a case study in how fast biosimilar competition can dismantle a franchise. But the speed and severity vary wildly depending on the drug.
Consider AbbVie's Humira (adalimumab), the best-selling drug in history. Humira peaked at about $21 billion in 2022 and had nine biosimilars enter the U.S. market starting in 2023. Yet the erosion has been surprisingly slow; it took nearly 18 months for biosimilars to gain meaningful traction. PBM formulary changes drive adoption in big, sudden chunks rather than a smooth decline.
J&J's own Remicade (infliximab) is the older benchmark. It peaked at about $6 billion and saw steadier, more traditional erosion once biosimilars arrived.
Stelara's erosion has been faster and steeper than Humira's early trajectory, partly because so many competitors launched simultaneously and partly because the PBM infrastructure for switching patients has matured since the Humira wave began.
Research firm BCG notes that immunology biosimilars typically reach about 25% market share within five years, classified as "slow uptake" compared to oncology. But that average masks enormous variation. When a PBM flips a formulary (as CVS did with Humira biosimilar Hyrimoz), the erosion in that book of business can happen rapidly.
For drugmakers watching from the sidelines, the message is clear: patent cliffs aren't theoretical risk factors buried in an annual report. They are revenue earthquakes, and the aftershocks hit faster than they used to.
J&J's Stelara era isn't over yet, but it's winding down quickly. The company is executing a deliberate transition, actively moving patients from Stelara (and its cheaper biosimilar copies) to the still-patent-protected Tremfya. Payers have noticed; some are implementing prior authorization rules to ensure Tremfya is reserved for patients who don't respond to biosimilar ustekinumab first.
The broader immunology portfolio is being rebuilt around three pillars: injectable Tremfya, oral IL-23 inhibitor icotrokinra (completing Phase 2b for ulcerative colitis with Phase 3 being initiated), and FcRn-blocker nipocalimab for autoimmune diseases. Add in a dominant oncology franchise led by Darzalex (nearly $4 billion in Q1 2026 alone) and you can see why analysts are modeling growth rather than decline.
J&J made a bet that it could survive losing its biggest drug. So far, that bet is paying off. But the next few quarters will reveal whether Tremfya's growth can truly fill an $11 billion hole, or whether the math eventually catches up.
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